All I want in life is to attend SXSW. The culture, the music, the ideas, Austin. It seems like mecca for a girl who wears cowboy boots on a regular basis and talks just a little too nerdy to be considered “normal.”
In stalking the SXSW website, I have learned a thing or two. And I am ready to pass this knowledge onto you. So without further ado, six Simples Steps to Speaking at SXSW Interactive 2013.
1. Hurry up. Your entry is due by July 20, so it is time to get this party started.
2. Come up with a funny, irreverent, curse word-laden, double-entendre session title. Panel selection is quite the process at SXSW and it includes everyman voting. Considering your average internet user peruses the web at 80 miles an hour, you need to catch the eye. And quickly. Last year’s sessions included: Branding without Bullshit, Sex on the Web, Get Lit: Why Stories Matter, and Size Matters: Why Little Houses Are So Awesome. Are you picking up what I am putting down?
3. Be on the cutting edge. Sessions focusing on “The Future of…” “What’s Next For…” or “Beyond…” are all the rage. If you are on the forefront of Augmented Reality, Social Media, or Start Up Psychology, you are the perfect candidate. Make a forecast, back it up with research and data, and start that write up yesterday.
4. Be diverse. No joke, you get points for bringing the diversity. Be a chick, ethnically ambiguous, or from somewhere outside of LA, NYC or Silicon Valley, and you automatically get an edge up.
5. Prep yourself for YouTube superstardom. What’s new this year for proposal submission? Resources! SXSW is requiring all interactive proposals to include a video “resource” so the powers that be can get a better sense of your speaking and engagement ability. SXSW is known for charismatic speakers, so get your wit and wink ready.
6. Cross your fingers. I know I promised insight, but part of the game is luck. Over 3,000 proposals were submitted last year. So start rubbing that rabbit’s foot, keep your eyes peeled for lucky pennies and save up those shooting stars.