CHARLOTTE, N.C. – Aug. 26, 2013 – Ron Edelen, co-founder and Executive Creative Director of Charlotte based digital marketing agency Untold, Inc. has been selected to speak at PechaKucha, a global phenomenon where cities host an informal gathering of creatives who share a diverse range of ideas and works for fun.
Edelen will discuss how “hybrids” are a new generation of artists who use computer languages and programming as expressive mediums as they exist between the traditional arts and digital. The term was coined by MIT Media Lab professor John Maeda, a well-known generative artist who uses sets of rules and algorithms on computers to generate artwork, animations and models. “Hybrids” use digital assets or other data to show unique and often new perspectives of the world that can be used to change human behavior.
PechaKucha is one of the fastest growing creative gatherings with local events being hosted in more than 500 cities around the world. PechaKucha Night’s mission is to allow anybody to show and share their work in a conversational environment, as long as their presentation is no longer than 20 images, each for 20 seconds to help keep speakers and audiences engaged. The next gathering will be held at the Chop Shop (399 E. 35th St.) on August 29 from 7:30 to 10 p.m.
“PechaKucha provides a unique platform to Charlotte and the arts community for sharing new ideas and processes from a diverse group of artists,” Edelen said. “The opportunity lies in being exposed to different perspectives and the use of technology.
I hope (attendees) take away a better understanding of a specific breed of artists who see the world through more of a mathematical and engineering eye,” Edelen said.
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About “Hybrids and The Art of Code”
(Ron Edelen) would like to talk about Hybrids, a term coined by RISD President John Maeda in describing people who are fundamentally unbalanced in how they explore the world using the computer as an expressive medium. Hybrids can fluidly cross between the great divide, spending sleepless nights in a pursuit of perfecting the bridge connecting the art-mind and the computer-mind. Their paint brush is code. In some situations, their art is created by scraping the cloud for data collected from everyday human interactions. This provides a unique point-of-view on the world and in return manifests art that changes behaviors. In the academic world, they are viewed as mutants. And I am one of them.
PechaKucha 20×20 is a simple presentation format where you show 20 images, each for 20 seconds. The images advance automatically and you talk along to the images. PechaKucha Nights are informal and fun gatherings where creative people get together and share their ideas, works, thoughts, holiday snaps — just about anything, really — in the PechaKucha 20×20 format.
Untold is an agency that creates innovative, long term platforms that fuel engagement between people and businesses. Their mission is to help companies evolve and thrive in a connected world. For more information, visit www.untold-digital.com or follow us @myjive.
What: “Hybrids and The Art of Code” at PechaKucha Night
Where: Chop Shop
399 E. 35th St.
Charlotte, N.C. 28205
When: Thursday, August 29
7:30 – 10 p.m.
For more information, please visit www.point8.org/pechakucha.