Welcome to Untold Labs. In a Sprint, staff pitch digital ideas that can be pulled off in 2.5 hours. Last Friday we asked for an idea that uses augmented reality. Two came out on top:
An Office Portal (from Michael Chatten, Director of Emerging Technologies)
My proposal for our inaugural Sprint was to create a faux portal between two offices, Untold and Untold Labs, which are separated by a wall. The plan was to use Unity, Kinect and video projection to identify, track and create a realistic portal using a real image of Untold’s office that moved according to a user’s position. To pull this off, my team created a panoramic image of Untold’s office that was mapped into Unity’s 3D environment and projected on to a large screen.
Our team created a successful concept. Parallax motion tracking was extremely effective, but zooming in and out was limited by the static image. A 3D office model would have been more effective. Who knows? We may still see a portal with zoom capabilities and an interactive toy gun that creates portals on the fly.
A 3D Card Game (from Andy Mindler, Interactive Designer)
My idea was to create an augmented-reality collectable card game. An example would be Magic the Gathering or the Pokemon Trading Card Game. I thought it would be a fun concept to take these strategy games and add a digital layer on top using an iPad camera to read the cards, and Unity to display 3D characters that would come alive.
We pushed our team to work beyond what they were comfortable with. Our Creative Director and copywriter worked with Maya; developers worked with a game engine and design. The result was a marketable card game, I imagine, that can be sold in little foil packages.