Are you bold enough to believe or even say “The PC Is Dead”? You might want to get used to it. All evidence is pointing to that statement as a truth for consumers, and sooner than you’d think.
To understand how this is even plausible, we first have to look at the decline of dumbphones. You know, those mobile phones that don’t run advanced apps or have a touchscreen. In the U.S. we’re already halfway through the dumbphone conversion cycle – the transition of consumers from dumbphones to smartphones.
Why the rise in smartphones? There are the obvious additional features: touchscreens, multi-touch, millions of apps, internet connectivity, etc. But we all know consumers care the most about price. The average smartphone handset price has now dipped to $135 and often that cost is subsidized by a mobile service provider. As a result, the demographics of smartphone users are expanding beyond young adults and the wealthy.
What does this mean to PCs? It means they face legitimate competition from mobile devices. For the first time in history, smartphones outsold PCs in the 4th Quarter of 2010.
This market trend is expected to continue with the addition of tablets to the mix. The number of mobile-connected tablets tripled last year to 34 million. Led by Apple’s iPad, researchers expect nearly 120 million tablets will be sold in 2012.
In fact, tablets may be an even greater and more immediate threat to PCs. They already outsell netbooks 2-to-1 and some forecasts have the tablet market alone exceeding that of PCs as early as the fall of 2013.
The PC is dead in the Mobile Future.
The Future of Mobile