In September, we took up the chance to really play with near field communication (NFC) tags beyond its clichèd uses like contact-less payments. The technology is fairly easy to leverage, so we looked for creative and interactive ways NFC might soon pop up in the real world. But could we pull them off in 2.5 hours?
Digital Animation NFC Keychains
An NFC sticker weighs about a feather on your fingertip. On a keychain, it goes anywhere. Our Engagement Director Brett McCoy brought the idea of creating an NFC identity keychain. Swipe your keychain over an NFC reader and a personal video appears on a computer or TV.
A business card might include your name and info, but a video is a visual statement. A wow factor. So, to pull it off, his team designed custom animations and avatars for each team member using Adobe After Effects. They applied NFC stickers over custom keychains. With a swipe of that keychain over the reader, an eight second animation showed up on the big screen over at Labs.
NFC Placemat Trivia
Drawing from nostalgia of having played sports computer games at watering holes, Director of Emerging Technology Michael Chatten pitched us the idea of placing NFC stickers inside a placemat controller. A corresponding trivia game would be shown full-screen and the placemat would let you play and socialize with friends and strangers.
The placemat itself was simple. Four multiple-choice letters (A, B, C and D) correspond to four potential answers on the monitor, hover your NFC device over the correct answer on the placemat, get it right and rack up points. The experience used a website to bring up trivia questions on a monitor and NFC tags directed at specific URLs. With a compatible NFC device and bit more time, the placemat trivia can become a true multiplayer game.