We’re living in a mobile movement, one where we’ve seen more people adopting iPads and smartphones everyday. Knowing that iPad-friendly experiences are becoming more popular, Untold Labs let its entire team dive into what makes Adobe Digital Publishing Suite (DPS) work for publishers and users. Here are a few thoughts from different perspectives:
Shelton Clinard, Interactive Developer:
Untold Labs tackled how to venture into animation, scrollable windows and slideshows using Adobe Digital Publishing Suite (DPS). Animation is created in Adobe Edge, a simple standalone app that exports to HTML5 standards. The interface resembles Adobe Flash, though its capabilities are seriously watered down. While the simplicity of Adobe Edge will certainly be a blessing for any beginner, the features are limited and the workflow to get the exported files into your InDesign document are very convoluted. The Scrollable Window is a very cool feature, as it allows you to build a frame in your viewport and then drop scrollable content directly into it, all while staying within InDesign. The slideshow feature is dead simple too; drag several images on top of each other within InDesign and then merge them to a slideshow in the Folio menu. You can either have it auto-play on loading, or allow the user to fluidly swipe through the images. Making rich features like this available to virtually anyone is certainly valuable, but unfortunately Adobe DPS just gives you enough capability to whet your appetite, leaving you wanting more customization and power.
Jeremy Cherry-Nolan, Graphic Design Intern:
As far as tools go, the versatility of Adobe’s Digital publishing suite is perfect for interactive designers. I feel as though by using this tool I am able to create functional mock up’s that show my design process as a whole to clients and developers. Although there are some drawbacks to this tool (such as sudden crashes and glitchy animations) I find it to be extremely intuitive especially for a designer that has no knowledge of the application building process. In my mind, this product caters specifically to the designer. Not only is it just another extension of indesign, it also makes the interactive world come to life for any front end designer, which can completely change our mindset for user interface and user experience.
Elliott Antal, Digital Marketing Manager:
The Adobe Digital Publishing Suite comes with a baseline analytics offering if you purchase either the Pro or Enterprise level. For those who are looking for a more robust and customizable analytics solution, Adobe offers easy integration of their SiteCatalyst product (for an additional subscription). SiteCatalyst takes reporting to a deeper level by not only reporting overall Installs & Launches but indicating App version and Device for each metric. A popular feature of SiteCatalyst that can be integrated with ADPS is the use of Funnels. These funnels can help identify the hierarchy of Installs and Purchases while also helping to troubleshoot gaps in Issue Downloads that Started and eventually Completed. The Adobe Digital Publishing Suite has several overlay features, and having the ability to report on these overlays individually makes SiteCatalyst ideal for UX and design decisions.