2009 is here – and we’re all wondering what new technologies and ideas will emerge in the new year. The creative forecast, I’m sure, will shine even through the hard economic times. There’s a passion and politics found in creative and marketing agencies all over the globe, and it’s going to take alot more than the economy to bring us down. Hell, I’ve seen some great ideas come to life with scrap paper and a pen.
So, encouragement aside- it never hurts to saturate your brain with other people’s ideas and strategies to make yours better. Scrap paper and a pen may get you ideas, but the ever-important ‘zing’ of your campaign comes with intense strategy and development. I get a number of articles and journals sent to my email on a daily basis to make sure I’m up-to-date with what other creatives are doing. One of these newsletters is by PSFK, a website dedicated to consumer and creative trends.
The PSFK company is a collaborative insight and ideas company run from New York with a team of future-thinkers from around the globe. It began with two friends emailing each other pieces of trend and idea news between New York and London and it eventually blossomed into the popular website it is today. Now, you can read news from their offices in New York, London, Hamburg, Sao Paulo, and Shanghai.
‘Good Ideas in 2009‘ is PSFA’s new book that goes through the ideas and innovations PSFA feels are important for the new year.