Let’s face it, design is essential. It’s in every product we hold, touch and feel, not to mention the countless ads we watch. Design isn’t limited to just a screen or a piece of paper, so can we really judge designs off a printed mockup or even a prototype?
Digital design can and will live anywhere in the world. Take a screen wherever and the design goes with you. So, you should consider where the person viewing your design is most likely going to be. For example, if I’m designing an app that has a company locator, I would assume a person may be out and about trying to find a location. The sun and screen glare may become a factor, some colors may be harder to see in daylight vs. shade. These are the things we should consider.
Tradition design methods use your senses to its advantage. Take magazines, for example, as an editorial design where you need to consider the “feel” of the finished product. You can alter an experience just the type of paper you use.
The next time you design anything, step back and take time to actually see if you can incorporate more senses than just sight. See how you can create an experience with your design, and make sure your design will be easy to read and digest for your end user.